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Hi friends,

It’s been a busy month as I continue to explore the new building blocks for consumer technology, which I call “the unbundling of cool.”

I’ve asked dozens of founders working on social apps, gaming and other consumer tech: When do you build vs. use an API or Platform as a Service? What technology do we need to make online feel more IRL?

Based on these conversations, I have a few updates:

  • Why I invested in Voxeet, the best API for live video
  • How I killed the phrase “I’m not curing cancer”
  • New CEO office hours: Summer School 

Why I invested in Voxeet, the best API for live video.

In 2018, I believe many of our best moments will happen online.

With real-time video calling, we’re connecting with friends and family in a more meaningful way. We’re celebrating holidays, reconnecting with old friends and creating new memories from our phone.

And even though the experience is getting better, it still doesn’t compare to IRL. There’s distracting background noise, garbled noise and cross-talk.

What if we could add “same room” technology to make every video call feel real? With Voxeet, developers can bring IRL quality video to any website, app or hardware integration.

Voxeet’s TrueVoice™ 3D audio and video technology provides a true surround sound experience and removes distractions like background noise.

With Voxeet’s API library, widgets and UX toolkit developers can easily add real-time communication such as live broadcasting, video calling and messaging to websites, applications and hardware integrations on iOS, Android and all web browsers.

I’m excited to join a great group of investors:
Jason Lemkin (SaaStr), John Kim (CEO, Sendbird), Nicolas Dessaigne (CEO, Algolia), Bill McGlashan (Founder, TPG Growth)

P.S. If you’re an investor, please reply if you would like to receive my weekly update on companies. 

How I killed the phrase “I’m not curing cancer” 

When my dad was a kid, he was diagnosed with leukemia. He dropped out of school, my grandmother quit her job and they moved across the country so he could get treatment at St. Jude.

My dad can tell you a million stories about his experience, but most are related to the board games he played, snacks he ate and friends he made. When you’re sick, you need distractions to keep your spirits up. My dad frequently says he wished he had video games.

Fast forward to early 90s. Due to years of cancer treatment, my dad needs a heart transplant. We waited a long time for a heart and ultimately my dad gets on the list for an artificial heart at UPMC. As a kid, I spent an entire summer in Pittsburgh.

The entire experience was scary. I sat for hours in waiting rooms and my only distraction was video games. I made friends with kids who were in a similar position to my dad. We played Mario for hours and as a result, I believe in video games, silly apps, etc.

As a founder, you may never know the impact you have on the lives of individual users. There is so much more to life than curing cancer. Anything that makes someone smile & feel better about their current situation is worth building.

Follow me: @briannekimmel 

Sign up for CEO office hours: Summer School️

Want to practice your pitch, get product feedback & growth advice? Sign up for Summer School.

Keep building & stay cool! 😎
Brianne 



Why I invested in Voxeet, the best API for live video.

Why I invested in Voxeet, the best API for live video.

In 2018, I believe many of our best moments will happen online.

With real-time video calling, we’re connecting with friends and family in a more meaningful way. We’re celebrating holidays, reconnecting with old friends and creating new memories from our phone.

And even though the experience is getting better, it still doesn’t compare to IRL. There’s distracting background noise, garbled noise and crosstalk (🤐).

What if we could add “same room” technology to make every video call feel real?

With Voxeet, developers can bring IRL quality video to any website, app or hardware integration.

Voxeet’s TrueVoice™ 3D audio and video technology provides a true surround sound experience and removes distractions like background noise.

With Voxeet’s API library, widgets and UX toolkit developers can easily add real-time communication such as live broadcasting, video calling and messaging to websites, applications and hardware integrations on iOS, Android and all web browsers.

I’m excited to join a great group of investors: Jason Lemkin & SaaStr Fund, John Kim (CEO of Sendbird), Nicolas Dessaigne (CEO of Algolia), Bill McGlashan the founder of TPG Growth, the Webex co-founder, an early investor of Skype and the CEO and CTO of Nexmo.

In the coming months, we’ll be focused on building the developer platform and community. I’d love to connect with founders working on APIs, PaaS, Dev Tools and CTOs working on consumer mobile and video applications.

Connect with me on Twitter: @briannekimmel

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Here’s why perfectionism is killing our progress

Perfectionism is killing our progress. I’ve talked to 4 women this week who are “thinking about starting something,” but afraid to get an MVP live.

Here are some thoughts:   

If you have an early idea, but need help with an MVP: Y Combinator Leap, Dreamers//Doers and Women in Product are safe spaces to share ideas and get feedback from top product leaders and engineers.

Don’t overthink the MVP: Keep costs low. AWS, Hubspot, Zendesk all offer free tools and support for startups. For non-technical founders: Alyssa Ravasio built Hipcamp after learning how to code at a short dev bootcamp. Hackathons like Spectra and AthenaHacks are another way to get a low-cost MVP live.

Keep in mind: Other people are here to help. I’ve found this to be particularly true in SaaS.

In today’s environment, every SaaS company needs a partner integration strategy. Get your MVP live and get feedback from partnerships folks at other SaaS companies.

If you’re thinking about starting something (especially in SaaS), I want to hear from you.

Write me on Twitter: @briannekimmel

Socialize your financial goals

If there’s one topic I’m passionate about, it’s personal finance.
I tend to be very open about this topic and over the years many of my friends will buy me a coffee for some quick advice. Over the last month, I noticed some interesting observations from meeting with a dozen or so ladies:
  • All said they didn’t have a clear goal for savings and future investing (ie: I’m saving money, but don’t have a strategy or plan for investing)
  • All said they were not comfortable talking about personal finances (ie: I’m not seeing an advisor and I wouldn’t talk about it in a group setting)
  • Most said they keep 100% of their take-home pay ($100K+ annually) in just a checking account and standard savings account (Really?! That means no interest or compounding benefits)
Given that this is purely a personal qualitative study talking to friends who work in tech and live in San Francisco, I did some research and found my qualitative findings weren’t too far off…

Sallie Krawcheck, CEO of Ellevest, shared some great findings in Refinery29.
  • About half (51%) of women report feeling positive about their financial futures
  • 42% of women say they are confident they are making the right savings and investment decisions
  • Of all the assets controlled by women, 71% are held in cash — a.k.a. not invested.
In addition to Sallie’s work, a number of studies attribute the gender savings and investing gap to lack of confidence. Only 47 percent of women feel confident when talking about finances with a financial professional—compared to 77 percent who would be comfortable discussing medical issues with their doctor.
If women are afraid to share with financial professionals, then we’re definitely not discussing savings or investing in social settings.

From my coffee date surveys, it wasn’t easy talking about this stuff at all.
But by the end of the conversation, all agreed that it was one of the most productive coffees they had all year. I’ll be the first to admit that socializing your goals is a really scary thing, but it’s the only way to build community and accountability.
So, here’s my story and some helpful tools curated from friends and mentors:
When I started a business in Australia in 2013, “the money stuff” was the one thing that scared me most.  As a first time entrepreneur, I didn’t want to take outside funding to ensure I had complete control of the business and the flexibility to exit whenever I was ready to move back to America.
I self-funded the business, which forced me to get really good with numbers.
As a self-proclaimed “words nerd,” I loved doing just about anything but activities involving the numbers. This forced me to seek out the best professional help and self-help programs to get the business running smoothly. Within in a week, I had a fancy financial advisor (who thankfully didn’t charge his usual fees and gave me way too much of his time for free) and enrolled in 10thousand girl.
As part of 10thousand girl, I joined a GIG group (Girl Investment Group).
Think: local book club, but we talk about personal finance, investing and goals
Outcomes from the group included: creating life plan, budget, day-to-day money management, increasing saving levels and understanding investing.
While all of these things you can learn on your own, I found it was much easier to do this in a group setting and hold each other accountable. If any or all of these things sound interesting, there’s also an online version which works too.

Once you set clear financial goals, there are a number of free tools to help you smash them.
Not to mention, most of these are new (launched in 2016) and free in the App Store:
  • Penny: Your personal finance coach
    • Penny will categorize your spending and text you updates
      • Food (and coffee and cocktails)
      • Transportation (hello, Uber)
      • Bills (rent, internet, etc.)
      • Other purchases such as groceries (Amazon)
      • Income
  • Digit: The app that’ll save for you
    • Automate your savings
    • Every few days, Digit checks your spending habits and saves a few dollars from your checking account if you can afford it
    • You can then transfer the savings back to our bank account (hint: vacation funds, etc.)
  • Truebill: Find, track and cancel your subscriptions
    • This app is a lifesaver… period. Comcast, Netflix, Rent the Runway, all in one place.
    • It pulls all monthly subscriptions, which is particularly helpful if you sign up for any “first month free” services
    • Plus, the average Truebill user saves $512 per year
  • Read Ellevest’s Seven Chapters on Financial Feminism 
 As we head into 2017, I hope to apply the same process to other aspects of my life as well.
Socializing goals is scary, but from my personal experience it’s the only way to really stay consistent. Would love to hear your thoughts and tools you’re using!